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Featured
Stay updated with the most recent featured on marketing trends and strategies.
Weekly List Cleaning Lifts Email Click Rates by Up to 41%
List cleaning, removing subscribers who never open or click, usually gets treated as occasional housekeeping...
Marketers Who Track Blog Traffic Get Worse Results Than the Average
39% of content marketers primarily track volume metrics like traffic for their blog, according to...
Only 17% of consumers say follower count matters when deciding to follow a creator
In Sprout Social’s 2026 survey of 2,250 social media users, just 17% cited an influencer’s...
Content Marketing & SEO
Traffic, rankings, and content performance stats for B2B marketers.
Marketers Who Track Blog Traffic Get Worse Results Than the Average
39% of content marketers primarily track volume metrics like traffic for their blog, according to...
Influencer Collaboration Is Blogging’s Best-Performing Tactic (and the Most Abandoned)
Influencer collaboration correlates with “strong results” at 2.6x the benchmark rate, the single strongest predictor...
Marketers Using 6+ Blog Strategies Get Strong Results Almost 3x as Often
Marketers who use six or more of the eight strategies tracked in Orbit Media’s 2026...
Social Media Marketing
Engagement, reach, and algorithm shifts across every major platform.
Two-thirds of consumers buy based on influencer recommendations
Sprout Social’s 2026 influencer marketing report found that 66% of consumers made a purchase in...
More than half of creators’ Instagram Reels audiences are majority non-followers
Sprout Social’s platform analysis found that for Instagram Reels and posts, more than 50% of...
Only 17% of consumers say follower count matters when deciding to follow a creator
In Sprout Social’s 2026 survey of 2,250 social media users, just 17% cited an influencer’s...
Email Marketing
Open rates, click rates, and deliverability benchmarks by industry.
Weekly List Cleaning Lifts Email Click Rates by Up to 41%
List cleaning, removing subscribers who never open or click, usually gets treated as occasional housekeeping...
Segmented Email Sends Get 4x the Opens and 3x the Clicks of Full-List Blasts
Full-list blasts are still the default for a lot of small email programs, since segmenting...
Only 7 of 70+ ‘Spam Trigger’ Phrases Actually Hurt Email Open Rates
For years, marketers have avoided a long, informal list of “spam trigger” words in subject...