Two-thirds of consumers buy based on influencer recommendations
Sprout Social’s 2026 influencer marketing report found that 66% of consumers made a purchase in
Footnote Staff
September 20, 2026
Sprout Social’s 2026 influencer marketing report found that 66% of consumers made a purchase in
Sprout Social’s platform analysis found that for Instagram Reels and posts, more than 50% of
In Sprout Social’s 2026 survey of 2,250 social media users, just 17% cited an influencer’s
Sprout Social’s 2026 influencer marketing report found that 76% of marketers increased their influencer marketing